+44 20 3410 6256

Privacy Policy

Last updated: January 23, 2026

Boroughlyx ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website or services.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you:

  • Book our services or request a quote
  • Contact us via phone, email, or our website form
  • Subscribe to marketing communications
  • Participate in promotions or surveys

The personal information we may collect includes:

  • Name, contact details (email address, phone number)
  • Company name and address
  • Service booking details and preferences
  • Payment information (processed securely through third-party payment processors)
  • Information about your bicycle for service purposes
  • Communication records between you and our team

We also automatically collect certain information when you visit our website, including:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on our website
  • Referral sources
  • Operating system
  • Date and time stamps

2. Legal Basis for Processing

We process your personal information based on the following legal grounds:

  • Performance of a Contract: Processing necessary to fulfill our contractual obligations to you when providing our bicycle repair services.
  • Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, marketing, and preventing fraud, provided these interests are not overridden by your rights.
  • Legal Obligation: Processing necessary to comply with our legal obligations under UK law.
  • Consent: Processing based on your specific consent, such as for marketing communications or cookies that are not necessary for the website's functioning.

3. How We Use Your Information

We use your personal information for the following purposes:

  • To provide and maintain our services
  • To process and fulfill your bookings
  • To communicate with you about your bookings, inquiries, and account
  • To provide customer support and respond to your requests
  • To send you service updates and important notifications
  • To personalize your experience and deliver content relevant to your interests
  • To improve our website, services, and customer experience
  • To process payments and prevent fraudulent transactions
  • To send marketing communications (with your consent)
  • To comply with legal obligations and enforce our terms
  • To protect the security and integrity of our business and systems

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you
  • Legal obligations to which we are subject
  • Limitation periods for legal claims
  • Ongoing business needs, including record keeping, accounting, and warranty periods

Typically, we retain customer data for up to 6 years after your last interaction with us to comply with UK tax and accounting regulations. Service records may be kept for warranty purposes.

5. Disclosure of Your Information

We may share your personal information with the following categories of third parties:

  • Service Providers: Companies that help us deliver our services, such as payment processors, IT and cloud service providers, and customer support tools.
  • Business Partners: Trusted third parties who assist us in operating our business and serving you.
  • Legal Authorities: Government bodies, regulators, law enforcement, or other third parties where we are legally required to do so.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

6. Data Security

We have implemented appropriate technical and organizational measures to protect the security of your personal information. However, please understand that no method of transmission over the Internet or electronic storage is 100% secure.

Our security measures include:

  • Encryption of sensitive data
  • Secure networks and systems
  • Regular security assessments
  • Access controls and authentication procedures
  • Staff training on data protection

7. Your Data Protection Rights

Under UK data protection laws, you have the following rights regarding your personal information:

  • Access: The right to request copies of your personal information.
  • Rectification: The right to request that we correct inaccurate or complete incomplete information.
  • Erasure: The right to request that we delete your personal information in certain circumstances.
  • Restriction: The right to request that we restrict the processing of your information in certain circumstances.
  • Data Portability: The right to receive your personal information in a structured, commonly used format.
  • Objection: The right to object to our processing of your personal information in certain circumstances.
  • Withdraw Consent: The right to withdraw consent where we rely on consent to process your personal information.

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to all legitimate requests within one month.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and use personal information about you. For more information about the types of cookies we use, their purpose, and how to manage them, please see our Cookie Policy.

9. Children's Privacy

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

10. International Data Transfers

We primarily store and process your data within the United Kingdom and European Economic Area (EEA). However, some of our service providers may be based outside these regions. When we transfer your personal information outside the UK or EEA, we ensure a similar degree of protection by implementing appropriate safeguards, such as:

  • Using specific contracts approved by the UK government or European Commission
  • Transferring to countries deemed to provide adequate protection
  • Using providers certified under approved certification mechanisms

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be indicated by an updated "Last updated" date at the top of this page. We encourage you to review this Privacy Policy regularly to stay informed about how we are protecting your information.

12. Contact Us

If you have questions about this Privacy Policy, your personal information, or data protection practices, please contact our Data Protection Officer:

Data Protection Officer
Boroughlyx
190 Oxford St, London W1D 1NR
Email: privacy@boroughlyx.com
Phone: +44 20 3410 6256

13. Complaints

If you are concerned about our handling of your personal information, you have the right to make a complaint to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (https://ico.org.uk). We would appreciate the opportunity to address your concerns before you approach the ICO, so please contact us in the first instance.