Cookie Policy
Last updated: January 23, 2026
This Cookie Policy explains how Boroughlyx ("we," "us," or "our") uses cookies and similar technologies on our website at boroughlyx.com ("the Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their website is used.
Cookies set by the website owner (in this case, Boroughlyx) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (such as advertising, interactive content, and analytics).
2. Types of Cookies We Use
We use different types of cookies for various reasons. The specific types of first and third-party cookies served through our Website and their purposes are described below:
2.1 Necessary Cookies
These cookies are essential for the Website to function properly. They enable core functionality such as security, network management, and account access. You cannot opt out of necessary cookies as the Website cannot function properly without them.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| cookie_consent | Stores your cookie consent preferences | 1 year | VelociVan |
| session_id | Maintains your session state across pages | Session | VelociVan |
| csrf_token | Helps prevent cross-site request forgery attacks | Session | VelociVan |
2.2 Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Website. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _ga | Registers a unique ID used to generate statistical data on how you use the website | 2 years | Google Analytics |
| _gid | Registers a unique ID used to generate statistical data on how you use the website | 24 hours | Google Analytics |
| _gat | Used to throttle request rate | 1 minute | Google Analytics |
2.3 Marketing Cookies
These cookies track your online activity to help advertisers deliver more relevant advertising or to limit how many times you see an ad. These cookies can share that information with other organizations or advertisers.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| _fbp | Used by Facebook to deliver advertisements when you visit our website or use Facebook after visiting our site | 3 months | |
| ads/ga-audiences | Used by Google AdWords to re-engage visitors who might convert based on the visitor's online behavior | Session |
2.4 Functional Cookies
These cookies enable the Website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
| user_preferences | Remembers your preferences (e.g., language, region) | 1 year | VelociVan |
| recently_viewed | Tracks services you've recently viewed | 30 days | VelociVan |
3. How to Manage Cookies
When you first visit our Website, you will be shown a cookie banner that allows you to accept or decline different types of cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our Website.
In addition to our cookie management tool, most web browsers allow some control of cookies through browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.
3.1 Browser Settings
You can prevent the setting of cookies by adjusting the settings on your browser. Be aware that disabling cookies may affect the functionality of this and many other websites you visit. Here's how to manage cookies in different browsers:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data
- Safari: Preferences → Privacy → Cookies and website data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Opera: Settings → Privacy & Security → Cookies
3.2 Opting Out of Specific Third-Party Cookies
For cookies that are used by third parties, you can also opt out directly with those third parties:
- Google Analytics: You can opt out by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout.
- Facebook: You can adjust your Facebook ad preferences at https://www.facebook.com/ads/preferences.
4. What Happens If You Disable Cookies?
If you disable or decline cookies, some features of the Website may not function properly or at all. For example:
- You may not be able to log in to any secure areas of the Website
- Your preferences and settings may not be remembered
- Some pages might not display properly
- You may not receive personalized content or recommendations
Necessary cookies cannot be disabled as they are essential for the Website to function.
5. Do Not Track Signals
Some browsers have a "Do Not Track" feature that lets you tell websites you visit that you do not want to have your online activities tracked. These features are not yet uniform across browsers, so our Website currently does not respond to such signals.
6. Other Tracking Technologies
In addition to cookies, we may use other similar technologies to track your activity on our Website:
6.1 Web Beacons
Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our Website and in our emails. Web beacons typically work in conjunction with cookies to track activity on our Website.
6.2 Local Storage Objects
We may use local storage objects (LSOs) such as HTML5 to store content information and preferences. Third parties with whom we partner may use LSOs to collect and store data.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will become effective when we post the revised policy on our Website. We encourage you to periodically review this page to stay informed about our use of cookies.
8. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us at:
Boroughlyx
190 Oxford St, London W1D 1NR
Email: privacy@boroughlyx.com
Phone: +44 20 3410 6256